Customer information management

Nowadays, one of the major challenges for banks is gaining full knowledge of their customers, which is important when defining profitability of cooperation, real risk level or even type of the offer. In addition, it provides the bank with information on the customer’s preferences on a given product, payment deadlines and methods and the best form of contract. 

 

More effective service of customer, sale process and financial offer requires precise customer identification at different service channels and integration of all information. To this end and to improve competitiveness, many banks implements the Customer Data Integration Hub. 

The Customer Data Integration Hub was developed by our company on the basis of the multi-dimensional data model, gathering among others information on the contracts, transactions, customers segmentation, distribution channels and organizational structure of the bank necessary in the reporting processes.