Digital transformation for B2C and B2B customers
For three decades, Sygnity has been supporting its customers in handling B2C and B2B sales. We have built our experience on the basis of products from the public and financial sector, where our systems support today’s millions of daily users. Today, we offer support to customers who need to address the transition of their sales channel to online.
B2C Digital Transformation
Digital transformation in the retail customer experience must adapt to the omnichannel journey and extend brand identity across the customer lifecycle. Consumers interact with brands online, via mobile devices, and share on social media, whether they transact online or in-store.
B2B Digital Transformation
Handling sales to partner networks has become more open to online systems during the pandemic. This has made collaboration for bulk purchases more flexible. Digital platforms from Adobe like Magento Commerce or our dedicated solutions as well as integrations of several dependent systems like ERP, CRM, ECMS with e-Commerce gave the opportunity to reach the pre-pandemic sales scale and what’s more, dramatically increase its reach.
B2E Digital Transformation
The field of retail and wholesale customer service is currently a time of tremendous change, with digital transformation at its center.
The challenge that businesses face today is to further expand the relationship with the customer or trading partner through information technology.
Regardless of where the final purchase transaction takes place, in-store/wholesale or online, the purchase path almost always includes digital elements in some form. The biggest “disruptor” of today’s commerce is consumer expectations. Customers and partners are increasingly demanding convenience, immediacy and exceptional experiences at every stage of the transaction.
Selected challenges in the area of B2E sales
We address retail and wholesale challenges. As a technology partner we have built and implemented many dedicated sales systems and loyalty programs. Together with our global partners we are today adding innovative Business 2 Everyone sales support platforms to our product portfolio. Selected industry hurdles we address:
- we help to integrate selected IT systems into one working ecosystem to address the purchasing needs of retail and wholesale customers
- we combine ERP, CRM, e-Commerce and Enterprise CMS systems with mobile and online channels to create a Total Experience
- we select artificial intelligence systems which are to help in 24/7 customer service
- – we test modern solutions from the sector of Augmented and Virtual Reality, which may be useful in purchasing processes
- we help to manage the construction of digital content, manage digital marketing and improve the need for personalization in order to increase purchase conversion
Addressing the above Sygnity will help you in:
Digital platforms in the Customer Experience area are one of the pillars on which we base our Digital Transformation services. Global providers of these solutions have been selected by us in terms of functionality, security, compliance with GDPR requirements, scalability and ease of implementation, integration and further development and maintenance.
Talk to our expert
Digital Transformation Director
Digital Platform Sales Specialist
Any questions about the product?