Digital transformation for B2C and B2B customers

For three decades, Sygnity has been supporting its customers in handling B2C and B2B sales. We have built our experience on the basis of products from the public and financial sector, where our systems support today’s millions of daily users. Today, we offer support to customers who need to address the transition of their sales channel to online.

B2C Digital Transformation

Digital transformation in the retail customer experience must adapt to the omnichannel journey and extend brand identity across the customer lifecycle. Consumers interact with brands online, via mobile devices, and share on social media, whether they transact online or in-store.

B2B Digital Transformation

Handling sales to partner networks has become more open to online systems during the pandemic. This has made collaboration for bulk purchases more flexible. Digital platforms from Adobe like Magento Commerce or our dedicated solutions as well as integrations of several dependent systems like ERP, CRM, ECMS with e-Commerce gave the opportunity to reach the pre-pandemic sales scale and what’s more, dramatically increase its reach.

B2E Digital Transformation

The field of retail and wholesale customer service is currently a time of tremendous change, with digital transformation at its center.

The challenge that businesses face today is to further expand the relationship with the customer or trading partner through information technology.

Regardless of where the final purchase transaction takes place, in-store/wholesale or online, the purchase path almost always includes digital elements in some form. The biggest “disruptor” of today’s commerce is consumer expectations. Customers and partners are increasingly demanding convenience, immediacy and exceptional experiences at every stage of the transaction.

Selected challenges in the area of B2E sales

We address retail and wholesale challenges. As a technology partner we have built and implemented many dedicated sales systems and loyalty programs. Together with our global partners we are today adding innovative Business 2 Everyone sales support platforms to our product portfolio. Selected industry hurdles we address:

  • we help to integrate selected IT systems into one working ecosystem to address the purchasing needs of retail and wholesale customers
  • we combine ERP, CRM, e-Commerce and Enterprise CMS systems with mobile and online channels to create a Total Experience
  • we select artificial intelligence systems which are to help in 24/7 customer service
  • – we test modern solutions from the sector of Augmented and Virtual Reality, which may be useful in purchasing processes
  • we help to manage the construction of digital content, manage digital marketing and improve the need for personalization in order to increase purchase conversion


Addressing the above Sygnity will help you in:

Requirements workshop and digital needs analysis

  • identification of areas for digital transformation
  • required connections of customer information systems
  • developing and formalizing the purpose of digital transformation

Building the concept of an ideal digital experience

  • new and existing customer definitions
  • defining the customer path (Customer Journey)
  • developing strategies to build further conversions

Implementation of the concept and launch of accelerated conversion

  • adjusting the customer interaction platform in the Customer Experience area
  • combining the channels of omnichannel strategy
  • combining data sources to provide the best personalized experience

Maintenance and further development

  • expand the implemented CX system with additional modules, including: traffic analytics, marketing targeting, marketing expenditure control, campaign profitability calculation
  • integration of the implemented system with the existing CRM and ERP systems
  • development in order to ensure the so-called Total Experience


Digital platforms in the Customer Experience area are one of the pillars on which we base our Digital Transformation services. Global providers of these solutions have been selected by us in terms of functionality, security, compliance with GDPR requirements, scalability and ease of implementation, integration and further development and maintenance.

 Explore our partners’ digital platforms:

Talk to our expert

Tomasz Gibas

Digital Transformation Director

Artur Lampart

Senior Sales Manager