Sygnity

Sitecore DXP – Experience Platform, CMS and DAM

Sitecore – Digital Experience Leader

Sitecore

Sitecore is a provider of software solutions that allow for complex implementation of modern methods of digital transformation. The solutions offered by Sitecore have been selected by more than 5200 global brands, including 38 from the Fortune 100. Sitecore’s offer includes a wide range of tools that customers can easily integrate into their existing solutions, as well as on the basis of which it is possible to prepare completely new systems satisfying even the most demanding requirements of the company’s marketing strategy. All of this is available as an option for installation on the organization’s own servers (on premise) or as SaaS solutions.

Read more about Sygnity’s partnership with Sitecore

Offer

 Sitecore, as a platform providing constant communication of the Internet user with the brand of a given company, is a tool responsible for supporting the construction of customer loyalty. The implementation of the Sitecore platform is just the first step on the way to using the full potential of this solution.

Requirements workshop and digital needs analysis

  • identification of areas for digital transformation
  • required connections of customer information systems
  • developing and formalizing the purpose of digital transformation

 The most important aspect is of course efficient usage of the platform. Experienced Sygnity specialists, who are certified by Sitecore, help our customers to discover how to use all functionalities of the platform, planning their use during the implementation of the solution itself.

Building the concept of an ideal digital experience

  • new and existing customer definitions
  • defining the customer path (Customer Journey)
  • developing strategies to build further conversions

 Sitecore platform implementation

The platform implementation process is the result of a previous needs analysis. Today, it is rare to use only the CMS functionality offered by Sitecore. Integration with the customer’s existing systems gives the possibility of selecting Sitecore products so that the solution works efficiently and with the shortest possible implementation time. The new idea of the Sitecore approach, whereby the main functionalities are available as separate products (Composable approach) gives the opportunity to make use of previously incurred investments in IT solutions.

Implementation of the concept and launch of accelerated conversion

  • adjusting the customer interaction platform in the Customer Experience area
  • combining the channels of omnichannel strategy
  • combining data sources to provide the best personalized experience

Our programmers work in the Agile/Scrum model, which gives the flexibility to address changing customer requirements. Teams of specialists with competences that allow to produce software according to requirements, taking care of its quality, testing solutions on every stage of delivery and constantly monitor the degree of fulfillment of business requirements.

In addition to .NET specialists and Sitecore certified developers, our team has UX/UI competencies that address the most important element of today’s customer experience, which is the appearance and usability of the solution.

 Maintenance and further development

 We fully understand the necessity of monitoring the performance of digital platforms. Whether our clients’ deployments are based on cloud solutions or on-premises infrastructure, we make sure that the Sitecore platform is performing efficiently, operating stably, and communicating uninterruptedly with dependent systems such as ERP, CRM, and many others.

Maintenance and further development

  • expand the implemented CX system with additional modules, including: traffic analytics, marketing targeting, marketing expenditure control, campaign profitability calculation
  • integration of the implemented system with the existing CRM and ERP systems
  • development in order to ensure the so-called Total Experience

Our teams work 24/7 to support very demanding SLAs for customers in Europe. Our support department works in Polish, English and German. For the convenience of our clients we are constantly adding new languages to the list.

Besides IT, implementation, analytical and UX/UI competences, we also have competences in Azure, AWS and Google cloud projects.

We also offer our clients permanent monitoring of implemented IT systems, including those that use products such as Dynatrace.

A very important aspect for us is the cyber security of our customers, therefore we constantly address building competence in this area.

 

Upgrading the Sitecore version

Often clients are looking for support to upgrade a version of Sitecore platform that was implemented years ago. The challenge in such a project are mainly non-standard functionalities created for the client’s needs, which are the result of limitations of the platform in earlier versions. New versions of the Sitecore platform, i.e., starting from version 8, 9 up to version 10, provide much more capabilities that are available in the standard package.

 Moving from another CMS to Sitecore

With the awareness of digital capabilities of enterprise-class solutions, clients often have to address the need to migrate from solutions such as WordPress, Drupal, Umbraco or many others to the target Sitecore platform.

This procedure requires developing a transfer process and addressing many issues related to functionality, new site information structure, digital assets and much more.

We support our customers during the migration process, giving them the opportunity to use the full functionality of the latest Sitecore versions, regardless of whether they are to be implemented based on cloud solutions or on the customer’s infrastructure.

Sitecore Experience Platform

An integrated platform that empowers brands by collecting and connecting data. It builds on the relationships established with customers through intelligent, personalized experiences on any channel (omnichannel).

The platform includes a powerful CMS and a digital marketing management platform called XP (Experience Platform), CX (Customer Experience) or DX (Digital Experience).

Sitecore Content Management System (CMS), which Sitecore calls Scalabale Content Management is an advanced tool for managing content, in multiple languages and creating multiple pages for different regions or countries that can be managed from one place. What’s more, it’s a system that has advanced role and access sharing features for the convenience and security of multiple teams. Thanks to the SXA page building gas pedal and available templates, building a website is exceptionally easy, which is especially useful when transferring content from another CMS system.

Sitecore Experience Platform (XP), the functionality for personalization and automation of user behavior, provides marketers with everything they need for their daily work: Comprehensive digital marketing tools digital marketing tools, holistic insights into customer data, and machine learning all help create personalized experiences.

Sitecore Content Hub or Digital Asset Manager

The Digital Asset Management System from Sitecore is a powerful platform that automates the work of digital media. The platform is tightly integrated with Sitecore CMS, enabling seamless collaboration between teams of marketers, content creators and digital asset developers.

Sitecore’s DAM platform provides unique capabilities to quickly find digital assets, product information, content, audio and video media from thousands of available resources. Search is supported by artificial intelligence and machine learning, which is very useful for tagging, naming and grouping media.

The Digital Asset Management solution from Sitecore, supports a structured creative process that can be defined for internal creative departments and collaborating marketing agencies. This ensures that the creation of digital assets and the management of deadlines is overseen by the system.

Sitecore Commerce

Sitecore Commerce is ideal for businesses with unique sales processes. This highly customizable platform syncs with any technology ecosystem – old or new.

The e-commerce solution from Sitecore supports sales from a single location to multiple digital channels like web, mobile or physical point of sale (POS). The platform is designed for both B2C and B2B customer service.

Sitecore system supporting headless programming approach both in case of CMS, but also in case of creating store interface gives unlimited possibilities of building unique customer experience. Additionally, the cloud solution gives a guarantee of 100% availability in moments of heavy website traffic.

Sitecore Commerce solution is adapted to required sales and payment certifications like PCI, SOC2 Type2, GDPR, CCPA.

Talk to our expert

Tomasz Gibas

Digital Transformation Director

tgibas@sygnity.pl

Łukasz Skowroński

Senior Sitecore Architect / Sitecore Practice Leader

lskowronski@sygnity.pl

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